Description:
This project involved designing a typographic book that visually documents and celebrates the 2015 NFL playoff teams in honor of Super Bowl 50. The book combines editorial design, data visualization, and brand storytelling through the strategic use of typography, layout, and infographics.
Design Concept:
The design showcases each playoff team with a dedicated spread that includes detailed stadium information, uniform branding elements. Clean, grid-based layouts were used to ensure visual clarity, while bold typography evokes the energy and intensity of professional football. Infographics display data of team Stadiums in a visually engaging way. Color schemes and type treatments were carefully matched to each team’s branding for consistency and immersion. The project reflects how strong typography and thoughtful layout can enhance the storytelling of sports, culture, and identity.
