Description:
HEMI Earth is a conceptual eco-conscious car care line designed to merge high-performance automotive culture with environmental responsibility. Developed as a sub-brand of HEMI, known for its powerful “elephant engine,” this project reimagines car care through a sustainable lens. The product line includes biodegradable car wash, tire shine, interior cleaner, and wax, all packaged using recyclable materials with minimalist, rugged design cues.
Branding Concept:
The HEMI Earth identity is grounded in strength and sustainability. The elephant logo is a direct nod to the legendary HEMI engine, often nicknamed “The Elephant” for its power and size. Here, the elephant becomes a symbol not only of strength but of stewardship—representing balance between performance and protection of the planet. The design integrates earth-tone color palettes, clean typography, and matte-finish textures to reflect the brand’s rugged yet responsible personality. HEMI Earth speaks to car enthusiasts who demand excellence without compromising environmental values.
