Description:
This project involved a full brand refresh and modern packaging redesign for Hawaiian Island Tea Company, a beloved brand rooted in the flavors and spirit of the Hawaiian Islands. The goal was to elevate the brand’s identity and visual presence to appeal to a contemporary, global market while preserving its island heritage.
Branding Concept:
The redesign focuses on capturing the essence of Hawai‘i—vibrant, natural, and calming—through a modern, minimalist lens. Clean typography, refined logo treatment, and a refreshed color palette inspired by the island fruit flavors form the core of the visual identity. Each tea flavor is color-coded and paired with subtle illustrations of native plants and scenery, creating a cohesive yet distinct line. The packaging features sustainable materials and a sleek, shelf-friendly format, positioning Hawaiian Island Tea Company as both premium and eco-conscious. This redesign brings the brand forward while honoring its roots in aloha, wellness, and tradition.
