Project:
This project involved creating a conceptual packaging design for a fictional paint line under the urban fashion brand Marc Ecko Unmuted. The goal was to capture the brand’s bold, expressive identity while effectively communicating product function and appeal. The design includes both interior and exterior paint cans, combining street-art-inspired visuals with clean, modern typography to reflect a fusion of raw creativity and professionalism. The packaging layout was developed with both shelf impact and user clarity in mind, incorporating color-coded labels, urban textures, and branded elements that resonate with a youthful, design-savvy audience.
Branding Concept:
The name Unmuted is a creative twist on the real Marc Ecko brand Unlimited, reimagined for a paint line that speaks to self-expression and bold identity. Drawing inspiration from hip-hop culture and the visual language of urban music, Unmuted symbolizes turning up the volume on creativity—breaking silence, adding color, and making a statement. The brand concept aligns with the rebellious, street-smart ethos of Mark Ecko, while positioning the paint line as more than just a product—it’s a tool for artists, designers, and individuals to unmute their space and their voice.
